About Project EMPATHY
About 60 million Indians are infected with Hepatitis B and C virus infections which are responsible for liver cirrhosis and cancer. The epidemic of these infections is often referred to as a "silent epidemic" because many patients are unaware of their infection status and many cases go unrecognized and untreated for many years. It is understood that majority harbouring the infection are undiagnosed and unaware of their status.
Several initiatives are currently being undertaken by the Govt. under the National Viral Hepatitis Control Program, to improve access to vaccines, diagnostics and treatment for such individuals and those at risk. However, the stigma and consequent discrimination associated with these infections is a significant hindrance to care seeking, compliance and mainstreaming. The infected, very often do not want to be identified for fear of social isolation.
A comprehensive program for awareness generation is the need of the hour to spread awareness about Hepatitis B & C and to empower people who are infected so as to ensure optimum health seeking behaviors.
On the occasion of World Hepatitis Day, 28th July 2018, the Institute of Liver and Biliary Sciences along with the Airports Authority of India has launched "The EMPATHY Campaign: Empowering People Against Hepatitis", a public awareness initiative which aims at spreading pan-India awareness and education on the menace of viral Hepatitis B and Hepatitis C diseases. The Campaign aims to generate awareness on Hepatitis B and C, across India through sustained advocacy and tailored behavior change communication.
Objective of the Empathy Campaign
The specific objective of this campaign is to generate awareness on Hepatitis B and C across India through sustained advocacy and tailored behavior change communication for developing and promoting positive behaviors at individual, community and societal levels
- Innovative informational creatives in public places
- I Pledge… (my support) initiative
- Let’s Talk Hepatitis initiative
- Paint for a cause initiative
- Legal Aid for patients inflicted with Hepatitis B & C
- Awareness generation through social media